The purpose of this study is to investigate how customers' senses can be influenced by the experience of a visit to a tourist company and how six tourism businesses today utilize this phenomenon. The problem is that the phenomenon of sensory impact is a relatively newly discovered substance and not sufficiently established in the market.

This essay is about how six selected tourism businesses use the human’s five senses during a visit by the companies. The information from each company is gathered by interviews that took place at each company with responsible employees. We have also met with experts in different sensory areas to best find out how companies can make best use of sensory experiences to influence their customers. Additionally from the information obtained from the interviews, we have used Internet sites and literature to supplement the information companies have given us.

The thesis is based on four different theories, sensory marketing, service – scape, the five aspect meal model and Word of Mouth

The results of the essay shows that all tourism business effects the five senses during a visit except from the restaurants that did not use any specific smell. Another difference was that in some tourism business the customers had to participate in the activities to reach the experience. According to the experts in each sensory area the companies can affect the visitor’s five senses to create a stronger bond to the visitors and affect their behavior.