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The tweeting minister: The new(s) impact of Swedish foreign minister Carl Bildt’s use of Twitter
Stockholms universitet, Institutionen för mediestudier.
Stockholms universitet, Institutionen för mediestudier.
2014 (English)In: 5th International Conference on Democracy as Idea and Practice: Workshop in Comparative Perspectives on Social Media in Political Communication / [ed] Anders Olof Larsson, 2014Conference paper (Other academic)
Abstract [en]

A key trajectory in the relationship between news media institutions and political institutions is related to the changing practices of media production. The interconnections between journalists and politicians have been increasingly complex after the rise of political communication on and through social media platforms. Politicians use Twitter and Facebook as communicative platforms, both in relation to private users (citizens, audiences), and in order to influence and network with news media professionals (e.g. Larsson and Moe 2012). One of the most prolific and ‘successful’ users of social media among politicians is Swedish foreign minister Carl Bildt.  This paper analyses the impact of Bildt’s twitter use on Swedish news during 2013. The study is based on a content analysis of Sweden’s six highest-circulating newspapers during the first eleven month of the year, analysing the total amount of tweets originated from Bildt that made it into the print newspapers. The study scrutinises in what news contexts tweets are used as sources, what news topics the tweets are part of, to what extent tweets pertain to the professional or personal dimension of Bildt, if the tweets are framed in positive, negative or neutral terms and the schematic ‘position’ of the tweets in the news articles. The paper argues that professional Twitter practices among high-end users normalise Twitter as a platform for journalistic practices. ‘Prominent’ users such as Carl Bildt provide news producers with easily accessed comments in a time of decreasing resources for critical inquiry, fact checking and thorough news reporting. The paper also discusses if social media could be understood as an arena where political messages and identities become increasingly marketised in relation to news production (cf. Wodak 2011). 

Place, publisher, year, edition, pages
Keyword [en]
journalism, social media, Twitter, political communication, news source
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:sh:diva-24727OAI: diva2:750854
5th International Conference on Democracy as Idea and Practice. University of Oslo. 8-9 January 2014
Available from: 2014-02-03 Created: 2014-09-30 Last updated: 2014-10-20Bibliographically approved

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Widholm, Andreas
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