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Population and publics in the Indian communication society
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0001-5150-7731
2014 (English)In: Media International Australia: Incorporating Culture & Policy, ISSN 1329-878X, E-ISSN 2200-467X, no 152, 158-167 p.Article in journal (Refereed) Published
Abstract [en]

In post-liberalised India, the vast population is regarded as an enormous resource to be exploited as labourers, consumers or for their knowledge. A feature of the new media economy is that newspapers, mobile phones and TV shows are not exclusively produced for the better-off among an urban middle class and, furthermore, that the mass media are increasingly making use of ‘common people’ and their lives in a multitude of places as media content. The subject of this article is whether or not this obsession with the population should be urging us to rethink the Indian media landscape in analytical terms. ‘A public’, Michael Warner argues, is a reflexive relation among strangers, constituted by attention. If the Indian population is now addressed in various new ways, is it time to reconsider the old ‘truth’ that India is an unfit case for discussions about publics?

Place, publisher, year, edition, pages
Brisbane, Australia: University of Queensland Press, 2014. no 152, 158-167 p.
Keyword [en]
India, Public sphere, Mass media, Population
National Category
Media and Communications
Research subject
Critical and Cultural Theory
URN: urn:nbn:se:sh:diva-24584ISI: 000342036600015OAI: diva2:747108
Available from: 2014-09-15 Created: 2014-09-15 Last updated: 2016-10-10Bibliographically approved

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