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Hype inför produktlanseringar: En studie om konsumentbeteende hos Generation Y
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Hype : En studie om konsumentbeteende hos Generation Y (Swedish)
Abstract [sv]

Hype är inte ett nytt fenomen. Historiskt sett kan man identifiera flera produktlanseringar som lyckats skapa en hype bland människor. Vare sig det handlar om en spontan reaktion eller skicklig marknadsföring återstår det faktum att vissa produkter sprids betydligt mer än andra. Detta tycks leda till ett speciellt beteende hos konsumenterna.
Place, publisher, year, edition, pages
2014. , p. 46
Keywords [sv]
Hype, Buzz marketing, Word-of-mouth, Generation Y, Konsumentbeteende
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-24334OAI: oai:DiVA.org:sh-24334DiVA, id: diva2:736243
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-08-19 Created: 2014-08-05 Last updated: 2014-08-19Bibliographically approved

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fulltext(822 kB)392 downloads
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File name FULLTEXT01.pdfFile size 822 kBChecksum SHA-512
aa866952c19d15488dbeb874c797fa3e62bc688988a50de7a3d1ed78a8b8891b5b2f2fbd3f5f60a6143929737a0d82f3061c246d3b1f03c52f61d4dcb28ad98d
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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