Innovation and Specialization Strategies in Medical Tourism: Evidences from Europe
2014 (English)In: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014), Singapore: GSTF , 2014, 47-50 p.Conference paper (Refereed)
The health service industry is becoming increasingly internationalized. People are travelling increasingly longer distances for medical treatment. A new rapidly expanding medical tourism industry has emerged. For health service providers to compete they have to specialize and become more innovative. These innovative strategies are not limited to technical innovation, but also organizational- and service-related innovations. Treatment costs which influence the price paid for treatment are becoming a major factor influencing competition. We have looked at recent changes made within the European health care sector, to find evidence of a new innovative climate for the provision of medical treatment to patients. The emergence of Centers of Excellence is an example of responses to a new competitive climate in a global industry.
Place, publisher, year, edition, pages
Singapore: GSTF , 2014. 47-50 p.
, International Conference on Business Strategy and Organizational Behaviour (BizStrategy). Proceeding, ISSN 2251-1970
Center of Excellence, Globalization, Innovation, Medical Tourism, Specialization, The European Union
Economics and Business
Research subject Politics, Economy and the Organization of Society
IdentifiersURN: urn:nbn:se:sh:diva-24292DOI: 10.5176/2251-1970_BizStrategy14.06Local ID: 2394/42/2012OAI: oai:DiVA.org:sh-24292DiVA: diva2:734701
4th Annual International Conference on Business Strategy and Organizational Behaviour, Singapore, July 21-22, 2014.
ProjectsSveriges utmaningar och möjligheter inom Medicinturism