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Keep Walking: En fallstudie om hur ett företag kan arbeta med storytelling som marknadsföringsstrategi, illustrerat av varumärket Johnnie Walker
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , 47 p.
Keyword [sv]
Storytelling, marknadsföringsstrategi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-24284OAI: oai:DiVA.org:sh-24284DiVA: diva2:733865
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-08-18 Created: 2014-07-11 Last updated: 2014-08-18Bibliographically approved

Open Access in DiVA

Keep Walking(654 kB)130 downloads
File information
File name FULLTEXT01.pdfFile size 654 kBChecksum SHA-512
c7b813845e0537e1cc8a725004452f02edc361553d524338672b9cf8e130ae95edaf69781299cfed0dc4cb01892e51d05e6cbf3027b8900af29a7d9689fa3b2a
Type fulltextMimetype application/pdf

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Total: 130 downloads
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Total: 101 hits
CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf