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Den digitala strategin: En rapport om arbetet med en digital strategi för ett litet, nystartat företag
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark.

Place, publisher, year, edition, pages
2014. , 51 p.
Keyword [sv]
Sociala medier, digital strategi, Facebook, engagemang, riktlinjer
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-24041OAI: oai:DiVA.org:sh-24041DiVA: diva2:723331
Subject / course
Media Technology
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2014-06-11 Created: 2014-06-10 Last updated: 2014-06-11Bibliographically approved

Open Access in DiVA

fulltext(10465 kB)380 downloads
File information
File name FULLTEXT01.pdfFile size 10465 kBChecksum SHA-512
37fca997a3c898905efceabb68ae79ad0142d17a999349cc39cdafc26ed8f5f0b75c82f108bbc691a1ccce6c724849a59831cc1dc7e3999c9bdd5b1da4e8cb4f
Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
Media and Communication Technology

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf