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En manualapplikation: Utvecklingen av en mobilapplikation
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
An Application Manual : The Development of a Mobile Application (English)
Abstract [en]

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They’re goal is to lead developments in search marketing and to keep ahead of competition. To do this they must constantly challenge themselves. The market is constantly evolving and new services are offered regularly. This report describes the development of a design document for a mobile application for increased knowledge and for sharing knowledge about a new service from iProspect . The service in question, attribution, is already sold today by iProspect in markets abroad and the ambition is to do so also in Sweden as soon as there are resources in the form of "know-how". The draft design document should evolve to include their employees with increased knowledge of how attribution can be applied as a service.

During the execution of this work, interviews, usability tests with prototypes and observations were made and conducted. Based on the methodology and the work process, the results have been analyzed and discussed. Hopefully the application will be of use prior the implementation process of the new service.

Place, publisher, year, edition, pages
2014. , 37 p.
Keyword [en]
application, design, design draft, prototype, smartphone, attribution
Keyword [sv]
applikation, design, designförslag, prototyp, smartphone, attribution
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-24030OAI: oai:DiVA.org:sh-24030DiVA: diva2:722517
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2014-06-10 Created: 2014-06-09 Last updated: 2014-06-10Bibliographically approved

Open Access in DiVA

En manualapplikation(1361 kB)103 downloads
File information
File name FULLTEXT01.pdfFile size 1361 kBChecksum SHA-512
898712028182846563ed7f58628d4cf0e56ee1ab162e2dacf1adadfc2aa10b70a8fd7dbc249cd2dc26f8f654585703887ca49cd5f51e9af531053b39b2e2fcf3
Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf