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"Roligt, kreativt och inspirerande!": En kvalitativ studie av aktiviteten på Instagram och dess upplevda meningsfullhet
Södertörn University, School of Social Sciences.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna undersökningen är att genom det sociologiska perspektivet symbolisk interaktionism, undersöka hur användare av det sociala nätverket Instagram upplever aktiviteten som ett meningsfullt inslag i sin vardag. För att uppnå syftet utformades följande frågeställningar: På vilket sätt upplevs aktiviteten på Instagram som meningsfull? Vilka normer och förväntningar uppstår i aktiviteten? Hur anpassas aktiviteten efter dessa normer och förväntningar? Metod: Kvalitativ metod där användare av Instagram har intervjuats angående sina subjektiva uppfattningar om aktivitetens meningsfullhet. Intervjusvaren analyserades därefter genom det sociologiska perspektivet symbolisk interaktionism, med betoning på Erving Goffmans bidrag till detta. Resultat: Intervjupersonerna upplever aktiviteten på Instagram som meningsfull då det ger dem bekräftelse och skapar en känsla av gemenskap. I aktiviteten på Instagram skapas vidare en förväntan om att uttrycken ska vara roliga, kreativa och inspirerande, vilket innebär att uttryck som inte uppfyller detta sållas bort. Intervjupersonerna anpassar således ständigt sin aktivitet i strävan efter bekräftelse. Slutsats: Instagram är ett meningsfullt inslag i vardagen då aktiviteten uppfyller flera, grundläggande mänskliga behov. Detta sker dock inte villkorslöst, då man som användare behöver leva upp till de normer och förväntningar som skapas i aktiviteten för att uppleva denna som meningsfull.

Abstract [en]

The aim of this study is that by the sociological perspective of symbolic interactionism, investigate how users of the social network Instagram is experiencing activity therein as a meaningful element in their everyday lives. The questions asked were: In what way is activity on Instagram perceived as meaningful ? Which standards and expectations develop through the activity? How does the activity adapt to these standards and expectations ? Methods: Qualitative methods in which users of Instagram has been interviewed about their subjective perceptions of the meaning of the activity. Interview responses were then analyzed through the symbolic interactionism perspective, with emphasis on Erving Goffman's contribution to this. Results: The interviewees perceive the activity on Instagram as meaningful as it gives them confirmation and creates a sense of community. Activity on Instagram is expected to be fun, creative and inspiring, which means that expressions that do not meet these requirements are screened out. The interviewees are constantly adapting their activity to that expectation in their quest for confirmation. Conclusion: Instagram is a meaningful part of daily life as the activity meets several basic human needs. However, this is not unconditional, as the users need to live up to the standards and expectations that are created in the activity in order to experience this as meaningful.

Place, publisher, year, edition, pages
2013. , 36 p.
Keyword [en]
Instagram, meaning, photo sharing, symbolic interactionism, social network
Keyword [sv]
Instagram, meningsskapande, bilddelning, symbolisk interaktionism, sociala nätverk
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology)
Identifiers
URN: urn:nbn:se:sh:diva-23503OAI: oai:DiVA.org:sh-23503DiVA: diva2:719282
Subject / course
Sociologi
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-05-26 Created: 2014-05-23 Last updated: 2014-05-26Bibliographically approved

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Teglund, Amanda
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf