In this paper I present, analyze and consider the implications of the use of English swear words in Swedish media. First, I investigate the relationship between language and the media, focusing on the role of standard language forms in media discourse. I continue by exploring, within an Anglophone context, the use of swear words in the media. Next I present a brief survey of the use of English in Swedish. Finally, I present examples of the use of English-language swear words in Swedish media, showing how English-language swear words are appropriated by speakers of Swedish and suggesting that the use of English swear words in the media ratifies this appropriation, in turn establishing this practice as standard. I discuss the implications of this development in terms of the use of English swear words within a non-native speaker speech community, how usage may be in conflict with English native-speaker norms, and how the use of English swear words might come to characterize modern Swedish as well as a Swedish variety of English.