Place based branding and localized agri-food systems in Cantabria and Gotland
2014 (English)In: Food and Rurality in Europe: Economy, Environment and Insitutions in Contemporary Rural Europe / [ed] Paulina Rytkönen, Huddinge: COMREC, Södertörns Högskola , 2014, 65-102 p.Chapter in book (Refereed)
This article highlights the benefits and constraints, as well as the experiences in working with place based branding in Cantabria (Spain) and Gotland (Sweden). In Cantabria, the main tool for place based branding is the protected designation of origin (PDO) quality scheme, while in Gotland, the main common branding tool is a trademark owned by the municipality and used by all local agents that apply for it. The article highlight the different ways in which these tools have been used.
Place, publisher, year, edition, pages
Huddinge: COMREC, Södertörns Högskola , 2014. 65-102 p.
COMREC Studies in Environment and Development, ISSN 1652-2877 ; 10
place based branding, PDO, Localized agri-food system, local food
Economics and Business
Research subject Environmental Studies
IdentifiersURN: urn:nbn:se:sh:diva-22972Local ID: 1766/42/2008ISBN: 978-91-975017-9-8OAI: oai:DiVA.org:sh-22972DiVA: diva2:710870
ProjectsBland getter och kor i Europa
FunderSwedish Research Council