We offer reflections on the counter-discourse of “post-privacy” that has become prevalent among some net activists. The post-privacy position advocates the abandonment of privacy activism and personal privacy hygiene based on the conviction that digital privacy is both untenable and socially unrewarded. This laissez-faire attitude towards surveillance reveals deep anxieties about the loss of control over domains previously associated with autonomy, self-presentation and personal visibility. In our effort to make sense of post-privacy advocacy, we propose a framework within which post-privacy ideology is interpreted through the doxa and the praxis of maintaining personal online privacy under conditions of state and corporate surveillance.