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Personal and Mobile Media in the Digital Economy
Södertörn University, School of Culture and Communication, Media and Communication Studies.ORCID iD: 0000-0003-0216-8862
2012 (English)Conference paper (Refereed)
Abstract [en]

This paper analyses how mobile phone owners turn from being regarded by the industry as users of an interpersonal medium, to a mass audience along some of the principles for how this “audience commodity” has been constructed in previous mass media settings, centering on the radio, television and the press. One purpose is to critically examine the relation between interpersonal and mass media, such as how technological developments connected to digitization has altered the market for media commodities and contributed to the development of new business models. The second purpose is to discuss the consequences of this shift, and its consequences for our ontological understanding of what it means to use a mobile phone.

Place, publisher, year, edition, pages
National Category
Media and Communications
Research subject
Critical and Cultural Theory
URN: urn:nbn:se:sh:diva-22654OAI: diva2:704047
ICA annual conference ”Communication and Community”, Phoenix, USA, 24-28 May, 2012
Swedish Research Council, 1272/42/2007

Published on ICA's website. Access for members only.

Available from: 2014-03-11 Created: 2014-03-11 Last updated: 2016-09-22Bibliographically approved

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