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Introducing the panspectric challenge: A reconfiguration of regulatory values in a multiplatform media landscape
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0002-7353-4172
2013 (English)In: Central European Journal of Communication, ISSN 1899-5101, Vol. 6, no 2, 219-233 p.Article in journal (Refereed) Published
Abstract [en]

Taking Sweden as a case study, the role of public service broadcasting (PSB) is explored, with a focus on issues of data retention and innovation that accompany web distribution. The issue of predicting audience preferences by means of data retention is investigated, and the related problem of organizational autonomy when interacting with commercial actors in the digital sphere. We hypothesize that previous tendencies towards paternalism might be equally supplemented by tendencies towards so-called “panspectric” surveillance and tracking, given a technological environment where such practices are increasingly common. We argue that the absence of advertising partially helps keep these broadcasters from panspectric temptation. Still, practices such as Facebook integration entail a panspectric element. We ask whether the potential increase in the efficacy of targeting audiences promised by panspectric practices might be offset by its negative impact on civic accountability. Is there a possibility for a “benign,” democratically accountable panspectrocism?

Place, publisher, year, edition, pages
Wroclaw, Polen, 2013. Vol. 6, no 2, 219-233 p.
Keyword [en]
Big Data, Data Mining, Surveillance Studies, Public Service Media, Public Service Broadcasting, Prediction, Paternalism, Media Policy, Innovation, The Internet, Social Media, Digital Media, New Media
National Category
Media Studies Public Administration Studies Media Engineering Communication Systems Cultural Studies Information Systems, Social aspects
Research subject
Critical and Cultural Theory
URN: urn:nbn:se:sh:diva-22492OAI: diva2:698876
Riksbankens Jubileumsfond
Available from: 2014-02-25 Created: 2014-02-25 Last updated: 2014-02-28Bibliographically approved

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Andersson Schwarz, Jonas
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