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Promoting Music on the Russian Social Media: Who Is Doing The Job?
Södertörn University, School of Culture and Communication, Media and Communication Studies. Moscow State University, Russia.
2012 (English)Conference paper, Abstract (Refereed)
Abstract [en]

To find new forms for music promotion is an important effort to support both established companies and new entrepreneurs. Russian online music and media landscape is nowadays more diverse than ever. The audience involvement in promoting music on the social media results in decreasing costs for the industry, reaching wider audiences, connecting live and online activities. At the same time, the pleasure driven audience involvement relies on time and energy investment. The presentation sheds light on the practices of users’ activities in music promotion on VKontakte and other relevant Russian SNS.

Place, publisher, year, edition, pages
2012.
Keyword [en]
the Internet, social media, music platforms, young audiences, labour, exploitation
National Category
Media and Communications Cultural Studies
Identifiers
URN: urn:nbn:se:sh:diva-22450OAI: oai:DiVA.org:sh-22450DiVA: diva2:698318
Conference
'You, Me, User – Conference on User-Generated Culture',Helsinki, 25-26 May, 2012.
Projects
Music use in the online media age: A qualitative study of music cultures among young people in Moscow and Stockholm
Funder
Riksbankens Jubileumsfond, 1488/42/2011
Available from: 2014-02-21 Created: 2014-02-21 Last updated: 2015-01-02Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf