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Motivation: Hur motiverar en butikschef inom detaljhandeln sina anställda i syfte att förbättra kundservicen samt öka försäljningen
Södertörn University, School of Social Sciences.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Intense competition and pressure from various market participants is prevalent in today’s modern and technologically developed society. It is important to keep a high standard of service and customer care to be able to keep your position on the market. The focus of the paper is to study how a store manager can influence their employees to perform better on the job, in terms of service to customers and increased sales. The aim is to analyze the different tools store managers use to motivate their employees with the goal of improving service to the customer and to increase sales. The method used for achieving this has been a qualitative research approach with open interviews and semi-structured questions, an approach that increases an understanding of the issue. The interviews were conducted with both employees and store managers at the department store, Nordiska Kompaniet. With previous studies and research as secondary material, and the empirical data of the study as primary material, the results show that motivation is primarily important for certain areas. To better describe these results, a model has been designed; FANUGT. The model describes the key concepts of motivation; feedback, accountability, attendance, development, community and trust. Managing the staff in a store with these concepts in mind will increase employee motivation and performance positively.

Place, publisher, year, edition, pages
2013. , 44 p.
Keyword [sv]
Motivation, feedback, ansvar, närvaro, utveckling, gemenskap och tillit.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-21730OAI: oai:DiVA.org:sh-21730DiVA: diva2:692106
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-01-30 Created: 2014-01-29 Last updated: 2014-01-30Bibliographically approved

Open Access in DiVA

Motivation(711 kB)584 downloads
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File name FULLTEXT01.pdfFile size 711 kBChecksum SHA-512
45c3a8db6d3a552ae4637bee2413da696dc1456e89009b4c9bbdae07d75cc048d917365376d512f49d76e1bd4dcbda28bf1c7497df7853e8afd5c318b71b43ca
Type fulltextMimetype application/pdf

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Total: 584 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf