sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The power of expectations: News media confidence among social audiences in Dar es Salaam: An Mfs-study
Södertörn University, School of Social Sciences.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In Tanzania, an ongoing private media boom operates within the frameworks of media laws dating back to the 1970s, restricting media freedom and enabling the government to keep some control of what is written on certain topics. This is widely acknowledged and makes Tanzania an interesting subject for studies of news media confidence from an audience perspective. Confidence is viewed as an attitude consisting of three components: the cognitive, the emotive and the behavioral component. The cognitive component consists of expectations and sought gratifications, the emotive component is the feeling of confidence or the disappointment of a failed expectation and the behavioral component includes what media an individual intends to use, which should not be mistaken for what media an individual is actually using. A quantitative questionnaire in Swahili was distributed to 84 randomly selected inhabitants of Dar es Salaam, almost equally distributed between three areas: the lower class area Mwanayamala, the middle class area Kimara and the upper class area Mikocheni. After finishing the quantitative study, 9 qualitative interviews were conducted with a representative selection of those answering the questionnaire. The interviews and questionnaires were conducted during November and December 2013 and all participants were guaranteed anonymity. Finding truthful information, getting education and entertainment was the most frequent sought gratifications from media usage. Media type, language and ownership were the medium characteristics most evidently affecting confidence. Religion, social status and interests were the individual characteristics most evidently affecting confidence. News media confidence turns out to be more about mutual understanding between the individual receiver and the sending medium, than perceived accuracy and independent monitoring of power.

Place, publisher, year, edition, pages
2013. , 52 p.
Keyword [en]
Confidence, Confidence, Dar es Salaam, Journalism, Tanzania, Trustworthiness
National Category
Media Studies
Identifiers
URN: urn:nbn:se:sh:diva-21599OAI: oai:DiVA.org:sh-21599DiVA: diva2:691483
Subject / course
Journalism
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-01-28 Created: 2014-01-27 Last updated: 2014-01-28Bibliographically approved

Open Access in DiVA

The power of expectations – News media confidence among social audiences in Dar es Salaam: An Mfs-study(2107 kB)246 downloads
File information
File name FULLTEXT02.pdfFile size 2107 kBChecksum SHA-512
ee08f6cf73c4b332d1d766166b8e8f48f3bcfc44a9b824b9f3d3952d52b4149e7ba2c71881ea00b830427227b1e97c4b34fd23243d49ae05fd56cbcd9d40f801
Type fulltextMimetype application/pdf

By organisation
School of Social Sciences
Media Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 246 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 117 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf