The purpose of this qualitative interview study was to examine which approach experienced pre-school teachers have on children that seek negative attention. The study contains five informants in a city in the middle of Sweden and they all have at least 10 years of experience after their diploma from a pre-school teachers’ program. The questions I aimed to answer were the following: How did the pre-school teachers define the expression ”negative attention”? What approach did they have on children that seek negative attention? What effects do the childrens’ seeking of negative attention generate on their self-esteem and sense of security? How possible do the pre-school teachers feel it is to achieve the goals of the pre-schools’ curricula that every child should get their needs respected and met, when they work with children that seek negative attention? The results showed that the teachers think of them as resources in the group and that they need to think of the environment around these children both at home and at the pre-school to better meet their needs. The results also showed that there are limits to achieve the goals of the pre-school curricula, since the capacity of their working situations are limited.