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Go on, be a hero and pay your TV license fee: a Swedish case of Radiotjänst
Södertörn University, School of Social Sciences, Business Studies.ORCID iD: 0000-0001-9974-4218
Södertörn University, School of Social Sciences, Business Studies.
2013 (English)In: Advertising: strategy, creativity and media / [ed] Chris Fill, Harlow: Pearson Education , 2013, 357-358 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Harlow: Pearson Education , 2013. 357-358 p.
Keyword [en]
Advertising, Market communication, Strategy, TV, license, fee
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-21057ISBN: 978-0-273-76089-4 (print)OAI: oai:DiVA.org:sh-21057DiVA: diva2:684354
Available from: 2014-01-08 Created: 2014-01-08 Last updated: 2014-01-08Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf