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Varumärkets roll i innovationsprocessen i nya företag: Fallet Cariel Spirits AB
Södertörn University, School of Social Sciences, Business Studies. Södertörn University, School of Social Sciences, ENTER forum.ORCID iD: 0000-0003-3316-9825
2013 (Swedish)In: Entreprenörskap och varumärken / [ed] Larsson, Mats, Lönnborg, Mikael, Winroth, Karin, Möklinta: Gidlunds förlag, 2013, 257-277 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Möklinta: Gidlunds förlag, 2013. 257-277 p.
Keyword [sv]
Varumärke, innovationsprocess, nya företag, portföljstrategi
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
URN: urn:nbn:se:sh:diva-20982ISBN: 978-91-7844-888-3OAI: oai:DiVA.org:sh-20982DiVA: diva2:683125
Available from: 2014-01-02 Created: 2014-01-02 Last updated: 2016-09-22Bibliographically approved

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