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Att göra varumärket levande?
Södertörn University, School of Social Sciences, Business Studies.
2013 (Swedish)In: Entreprenörskap och varumärken / [ed] Mats Larsson, Mikael Lönnborg och Karin Winroth, Möklinta: Gidlunds förlag, 2013, 1, 143-158 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Möklinta: Gidlunds förlag, 2013, 1. 143-158 p.
Keyword [sv]
varumärken, företagskultur, identitet, kommunikation
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
URN: urn:nbn:se:sh:diva-20477ISBN: 9789178448883OAI: diva2:677406
Available from: 2013-12-09 Created: 2013-12-09 Last updated: 2015-01-12Bibliographically approved

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