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Välkommen till Stockholm: En fallstudie om samarbete inom Stockholms hotellsektor
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna studie är att utifrån ett destinationsutvecklingsperspektiv studera Stockholms hotellsektors samarbete med Stockholm Visitors board.

Det visas i studien att turism har stor betydelse för världsekonomin och Sverige. Destinationer, liksom företag, konkurrerar med varandra för att locka turister. För att bli mer konkurrenskraftig kan destinationen genom samarbete effektivisera sin marknadsföring av platsen och få alla parter att dra åt samma håll. Stockholm Visitors Board som har huvudansvaret för marknadsföring av Stockholm är då undersökningsobjektet. Eftersom det finns ett mål att utöka antalet gästnätter i Stockholm blev hotellen i Stockholms stad det andra undersökningsobjektet.

För att besvara studiens två frågeställningar har fyra hotell valts ut för att diskutera hotellens roll i samarbetet med Stockholm Visitors Board.

Slutsatsen som kan dras efter studien är att Stockholm Visitors Board delvis inte nått ut till alla hotell vilket kan bero på bristande i kommunikation, hög kostnad samt att ett flertal hotell inte ser nyttan av samarbetet.

Abstract [en]

The purpose of this study is, from a destination development perspective, to study the hotel sector’s collaboration with the tourism promotion agency Stockholm Visitors Board, in Stockholm.

It is shown in this study that tourism is of great importance for the world economy, and for Sweden. Destinations, as well as corporations, are competing with each other to attract tourists. To become more competitive, the destination can, through cooperation, streamline their marketing to get all parties to pull together. Stockholm Visitors Board, who has the primary responsibility for the promotion of Stockholm, became the object under examination. Since there is a goal to increase the number of guest nights in Stockholm, the hotels in Stockholm became the second survey item.

To answer the study's two issues, four hotels have been chosen to discuss the hotels' role in the cooperation with Stockholm Visitors Board.

The conclusion that can be drawn from the study is that Stockholm Visitors Board did not reach out to all hotels which may be due to a lack of communication, high cost, and that many hotels do not see the benefits of cooperation.

Place, publisher, year, edition, pages
2013. , 36 p.
Keyword [en]
Communication, Collaboration, Marketing
Keyword [sv]
Kommunikation, Samarbete, Marknadsföring
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-20146OAI: oai:DiVA.org:sh-20146DiVA: diva2:662847
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2013-11-11 Created: 2013-11-08 Last updated: 2014-01-31Bibliographically approved

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Välkommen till Stockholm(589 kB)401 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
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  • de-DE
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