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”We don’t cut dead trees”: Garden blogger’s environmental communication
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0003-1443-6537
2013 (English)Conference paper, Abstract (Other academic)
Abstract [en]

This paper examines ‘ordinary’ people’s media communication about environmental issues. I choose the example of garden blogs. They fall under the category of topic-centered blogs; themes concerning garden/gardening are expected and communicated through narratives, comments, and images. These blogs belong to the sphere of domestic blogs that are insufficiently researched, even though they are more common than political blogs.

Based on approx. 50 Swedish and German blogs and a qualitative, difference-theoretical analysis, I want to examine how these blogs, from the angle of gardeners everyday life ‘banalities’, communicate environmentalist issues. I want to examine which frames are used in order to increase the likelihood of connecting communication, which in turn creates virtual collectives.

In result, environmental issues are mainly addressed from the topical angle of consumption and production themes by using frames of pleasure, enthusiasm and mutual agreement.

Place, publisher, year, edition, pages
2013. 15- p.
Keyword [en]
environmenat communication, blogging, gardening
National Category
Media and Communications
Research subject
Critical and Cultural Theory
URN: urn:nbn:se:sh:diva-20145OAI: diva2:662788
Defending Democracy. Nordmedia 2013, Oslo 8-11 August 2013
The Foundation for Baltic and East European Studies

Online proceeding. Password needed for access for Devision 1 Environment, Science and Risk Communication.

Available from: 2013-11-08 Created: 2013-11-08 Last updated: 2016-10-04Bibliographically approved

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