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Konsumenters beslutsprocess: En kartläggning över vilka faktorer som påverkar en konsument vid val av hotell
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med uppsatsen var att kartlägga vilka faktorer som konsumenter prioriterar när de väljer hotell.

De respondenter som besvarade enkätundersökningen var författarnas vänner på community-sajten Facebook. Detta gjorde att urvalet blev snedvridet och den största ålderskategorin var 20-29 år. Vi tycker att detta gjorde studien mer intressant då vi har fått fram tydliga resultat kring vad denna åldersgrupp tycker är viktigt.

Respondenterna i åldersgruppen 20-29 år tycker att Plats, Pris och Personer var de tre viktigaste faktorerna som de prioriterade vid val av hotell.

Abstract [en]

The purpose of this paper was to identify the factors that consumers value when choosing hotels.

The group that answered the survey were friends of the authors on the community site "Facebook". This means that the selection of people was skewed and the largest age group was people aged between 20 to 29. We believe that this made the study more interesting when we retrieved clear results about what the group think is important.

The people in the age group of 20-29 think that Place, Price and People are the three most valued factors when selecting hotels.

Place, publisher, year, edition, pages
2013. , p. 54
Keywords [en]
Management, Hotel, Marketing Mix, Consumer Behaviour
Keywords [sv]
Hotell, Marknadsföringsmix, Konsumentbeteende
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-19886OAI: oai:DiVA.org:sh-19886DiVA, id: diva2:654942
Subject / course
Tourism Studies
Presentation
2013-06-04, Flemingsberg, 13:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-10-09 Created: 2013-10-09 Last updated: 2014-01-31Bibliographically approved

Open Access in DiVA

konsumentersbeslutsprocess(1539 kB)582 downloads
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Jansson, SaraZiarkowska, Jessika
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf