sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Mötesanläggningarnas framgångsfaktorer: En fallstudie av Stockholmsmässan och Stockholm Waterfront Congress Centre
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last five years been one of the ten most popular congress cities in the world. This has resulted in that the city has become a strong competitor to other European cities.

Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity.

However the marketing and a broad network is necessary for meeting facilities if their aim is to be successful. Marketing contributes to the meeting facilities establishment and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work. Today there is a discussion whether there has been a paradigm shift from traditional transaction marketing to relationship marketing; it means that it is more important today with relationships in all aspects and not just exchanges with unknown parties.

Relationships and networks are therefore a strong key feature in the meeting industry and relationship marketing are becoming increasingly important for meeting facilities and conference industry. 

Place, publisher, year, edition, pages
2013. , 53 p.
Keyword [en]
marketing, network, image, Stockholm
Keyword [sv]
marknadsföring, nätverk, i mage, Stockholm
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-19877OAI: oai:DiVA.org:sh-19877DiVA: diva2:653773
Subject / course
Tourism Studies
Supervisors
Examiners
Available from: 2013-10-07 Created: 2013-10-05 Last updated: 2014-01-31Bibliographically approved

Open Access in DiVA

fulltext(635 kB)285 downloads
File information
File name FULLTEXT01.pdfFile size 635 kBChecksum SHA-512
3f8cf33f22a8103eb303caff24c914934fe0ab4a980299ca556043da866f0357e86f0f9b255c87d558e39bdece74aee59477c2d397d83053a7f2866ef4bc99d1
Type fulltextMimetype application/pdf

By organisation
School of Natural Sciences, Technology and Environmental Studies
Other Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 285 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 106 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf