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Internationalisering av tjänsteföretag: En undersökning av svenska träningskedjors internationalisering
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2013 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The study aims to investigate Swedish fitness companies positioning and strategic choices when internationalising in the Scandinavian countries and what has influenced this choice. Furthermore, the corporate risk and what obstacles they encountered will be examined.

The study was conducted as a qualitative study with a deductive approach. The results are based mainly on primary data from interviews, as well as secondary data.

The fitness companies’ choice of strategy in internationalisation depends largely on its concept and positioning. The main obstacles in the internationalisation process are lack of communication, language difficulties and regulations. To what degree the companies are willing to take risks is determined by the company's ownership structure

Abstract [sv]

Syftet med studien är att undersöka svenska träningskedjors positionering och strategival vid etablering i Norden och vad som påverkat detta val. Vidare kommer företagens riskbenägenhet undersökas och hur detta hanteras samt vilka hinder de stött på i sin etableringsprocess.

Studien har genomförts som en kvalitativ undersökning med en deduktiv ansats. Resultatet baseras på främst primärdata från intervjuer, men även sekundärdata.

Träningsföretagens strategival vid internationalisering beror till stor del på företagets koncept och positionering. De största hindren vid etablering är brister i kommunikation, språksvårigheter samt lagar och regler. Riskbenägenheten bestäms av företagets ägarstruktur.

Place, publisher, year, edition, pages
2013. , 55 p.
Keyword [en]
Service firms, internationalisation
Keyword [sv]
Tjänsteföretag, internationalisering
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-19726OAI: oai:DiVA.org:sh-19726DiVA: diva2:648579
Subject / course
Business Studies
Supervisors
Available from: 2013-09-16 Created: 2013-09-16 Last updated: 2013-09-16Bibliographically approved

Open Access in DiVA

Internationalisering av tjänsteföretag(978 kB)412 downloads
File information
File name FULLTEXT01.pdfFile size 978 kBChecksum SHA-512
0f181e466df5aa38de984ccc521ff3fb5a50429df93160bae475b59e49332d7e49d1a1211fe051b8caff3e545e381944eb90a11cc27a4f20a4b162764216d82b
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf