sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Sociala medier inom hotellbranschen: En studie i hur hotell i centrala Stockholm marknadsför sig genom Facebook, Twitter och Instagram
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I denna uppsats undersöks hotell i Stockholms innerstad för att få en bild av hur hotell arbetar med sociala medier. Där fokus ligger både på hur arbetet är organiserat bakom och hur arbetet går till i praktiken med deras uppdateringar på sociala nätverk. Då sociala medier är ett relativt nytt fenomen ville vi undersöka hur hotellbranschen i Stockholm hanterar detta. För att få en inblick i detta genomförde vi kvalitativa intervjuer med de ansvariga för sociala medier på sex hotell i Stockholm och även kvantitativ datainsamling av deras aktivitet på sociala medier för att hjälpa till i analysen. Med hjälp av en teoretisk referensram utifrån tidigare forskning kunde vi påvisa ett antal brister hos hotellen där det främst handlade om att det är lågt prioriterat bland hotellen, det skulle behövas mer resurser och också tydligare riktlinjer och mål från ledningen hur arbetet ska gå till i praktiken.

Abstract [en]

This paper examines hotels in Stockholm to get a picture of how the hotel works with social media. There, the focus is both on the way the work behind is organized and how work is done in practice with their updates on social networks. Since social media is a relatively new phenomenon, we wanted to examine how the hotel industry in Stockholm handle this. To gain insight into this, we conducted qualitative interviews with those responsible for social media at six hotels in Stockholm and also quantitative data collection of their activity on social media to help in the analysis. Using a theoretical framework based on previous research, we were able to demonstrate a number of deficiencies in hotels where it was mostly a matter of its low priority among the hotels, it would require more resources and clearer guidelines and objectives from the management how the work should be done in practice.

Place, publisher, year, edition, pages
2013. , p. 47
Keywords [en]
social media, social network, marketing, hotel, Stockholm
Keywords [sv]
sociala medier, sociala nätverk, marknadsföring, hotell, Stockholm
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-19643OAI: oai:DiVA.org:sh-19643DiVA, id: diva2:644890
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-09-03 Created: 2013-09-02 Last updated: 2014-01-31Bibliographically approved

Open Access in DiVA

fulltext(856 kB)1255 downloads
File information
File name FULLTEXT01.pdfFile size 856 kBChecksum SHA-512
8949a9e609a80c1d2a0c9678836204e45d88ed41e1cf054a5a222b4b13fa02012706d310a5ef3306ea4d46d07427116ecf9a855a017a1f1245e0859aeba94cfc
Type fulltextMimetype application/pdf

By organisation
School of Natural Sciences, Technology and Environmental Studies
Other Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 1257 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1189 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf