Strategisk användande av sociala medier inom bankbranschen : En studie om informationschefers varumärkestänkande i förhållande till sociala medier

Albazi, Hanin; Lenhart, Nicole

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Strategisk användande av sociala medier inom bankbranschen: En studie om informationschefers varumärkestänkande i förhållande till sociala medier

Albazi, Hanin

Södertörn University, School of Social Sciences.

Lenhart, Nicole

Södertörn University, School of Social Sciences.

2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2011. , p. 75

Keywords [en]

Social media, strategy, banks, costumers, communication, relationship, loyalty, interaction, brand, influence, and Internet

Keywords [sv]

Sociala medier, strategi, banker, kunder, kommunikation, relation, lojalitet, samspel, varumärke, påverkan, Internet och interaktion.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:sh:diva-19614OAI: oai:DiVA.org:sh-19614DiVA, id: diva2:644092

Subject / course

Business Studies

Presentation

2013-08-29, Södertörns högskola, Alfred Nobels allé 7, Huddinge, 13:33

Uppsok

Social and Behavioural Science, Law

Supervisors

Svendsen, Martin

Examiners

Vigerland, Lars, Högskolelektor

Available from: 2013-08-29 Created: 2013-08-29 Last updated: 2016-07-06Bibliographically approved

Open Access in DiVA

Kandidatuppsats (Strategisk användande av sociala medier inom bankbranschen)(1281 kB)

1570 downloads

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