Strategisk användande av sociala medier inom bankbranschen: En studie om informationschefers varumärkestänkande i förhållande till sociala medier
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2011. , p. 75
Keywords [en]
Social media, strategy, banks, costumers, communication, relationship, loyalty, interaction, brand, influence, and Internet
Keywords [sv]
Sociala medier, strategi, banker, kunder, kommunikation, relation, lojalitet, samspel, varumärke, påverkan, Internet och interaktion.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-19614OAI: oai:DiVA.org:sh-19614DiVA, id: diva2:644092
Subject / course
Business Studies
Presentation
2013-08-29, Södertörns högskola, Alfred Nobels allé 7, Huddinge, 13:33
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
2013-08-292013-08-292016-07-06Bibliographically approved