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Strategisk användande av sociala medier inom bankbranschen: En studie om informationschefers varumärkestänkande i förhållande till sociala medier
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 75 p.
Keyword [en]
Social media, strategy, banks, costumers, communication, relationship, loyalty, interaction, brand, influence, and Internet
Keyword [sv]
Sociala medier, strategi, banker, kunder, kommunikation, relation, lojalitet, samspel, varumärke, påverkan, Internet och interaktion.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-19614OAI: oai:DiVA.org:sh-19614DiVA: diva2:644092
Subject / course
Business Studies
Presentation
2013-08-29, Södertörns högskola, Alfred Nobels allé 7, Huddinge, 13:33
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-08-29 Created: 2013-08-29 Last updated: 2016-07-06Bibliographically approved

Open Access in DiVA

Kandidatuppsats (Strategisk användande av sociala medier inom bankbranschen)(1281 kB)1056 downloads
File information
File name FULLTEXT01.pdfFile size 1281 kBChecksum SHA-512
86ab9a386cbea67afac48b767bb552be7fb1a01847f7220ce29a20428ffe32133aebbb815d85e504ddd86aba7fd8b3b1976c7f366060b6d0c7d95376b5f8e604
Type fulltextMimetype application/pdf

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Albazi, Hanin
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Total: 1056 downloads
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Total: 417 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf