Journalism education plays an important role in the formation of a professional identity. With the results from a survey to 527 journalism students in five countries (Poland, Russia, Sweden, Estonia and Finland) similarities and differences are analysed – motives to become a journalist, competences and character traits, ideals and values and relations to other professional areas as PR and politics. The main question is whether there is a process of homogenization among future journalists as a result of globalization, or whether there still are clear differences connected to history, politics and different media systems. The results shows that it is not possible to talk about one similar professional identity, but rather hybrid forms of professional identities that combine some universal journalistic values with cultural heritage and social/political conditions of the different countries.