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Att skapa en konceptdesign av en webbplats för ett evenemang: Att ta fram en design av en webbplats med en grafisk identitet ur ett marknadsperspektiv
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it’s important that all different parts is presented uniformly. This reportdescribes the process and the end product of a concept design for a food event. The concept designincludes interaction design, a graphic identity and digital strategies in a website that all togheter creates astartingpoint for the branding of the event. In the creation of the logotyp which is as part of the graphicidentity it was important to anticipate the needs of the users and the other stakeholders. An interviewstudy was conducted with a focus group of the purpose to investigate users' feelings and reactions basedon the first impressions of three different logo proposals. The investigation was fruitful and increased ourunderstanding about what the participants thought about the different logotypes and colour combinations.Along with a few corrections we reach a brand identity that could be effective in communicating themessage of the event. During the design process, we had regular weekly meetings with the client who alsoapproved the final logo, graphic identity as well as the digital strategies and functions of the website. Theresult shows that a careful preparatory phase is a necessity to establish the client's goals and vision as wellas our own early in the process. This helped us to keep the design work on a steady path through thewhole process as well as creating a unified concept design for the event.

Place, publisher, year, edition, pages
2013. , 84 p.
Keyword [en]
Concept design, graphic design, interactions design, web design, graphic identity, brand.
Keyword [sv]
Konceptdesign, visuell design, interaktionsdesign, webbdesign, grafisk identitet, varumärke.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:sh:diva-19403OAI: oai:DiVA.org:sh-19403DiVA: diva2:636327
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2013-07-11 Created: 2013-07-09 Last updated: 2014-01-31Bibliographically approved

Open Access in DiVA

fulltext(33202 kB)282 downloads
File information
File name FULLTEXT01.pdfFile size 33202 kBChecksum SHA-512
6b5c3caea46c9217a2a6ae146ef3b52535e2b909ca77349098093bd94d7ba6d05d25d313288d39f5d82c298f7cbab7697fa82ccddb986f4a825faacee5977757
Type fulltextMimetype application/pdf

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Lindholm, Sandra
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf