Ansvarsfullt företagande bortom landets gränser: En studie om svenska företags internationella CSR-arbete
2013 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE credits
Student thesis
Abstract [en]
The purpose of this study was to investigate how Swedish retail companies work with CSR internationally.The study also sought to explore the opportunities and challenges that exist, and the stakeholders that motivate companies CSR commitment.The theoretical framework is composed of international CSR guidelines of the OECD and the UN, Carroll's CSR pyramid and three-stage model and Freeman's stakeholder theory. Furthermore a qualitative research approach was applied where four in-depth interviews were conducted with representatives from Axfood, Löfbergs Lila, Oriflame and CSR Sweden.
Finally, the study demonstrated the conclusion that the companies CSR strategies are structured in a similar way regardless of the market. CSR attract and retain workers, create a good reputation for brands and results in working conditions, living standards and environmental improvements. Difficulties, however, are the complexity of being able to control each partner and manage differences in language, laws and culture between countries. Finally there are a number of stakeholders that motivate companies to work with CSR, of which shareholders are considered the most important.
Place, publisher, year, edition, pages
2013. , p. 68
Keywords [en]
Corporate Social Responsibility, CSR, sustainability, retail, stakeholders
Keywords [sv]
Corporate Social Responsibility, CSR, ansvarsfullt företagande, hållbarhet, dagligvaruhandeln, intressenter
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-19308OAI: oai:DiVA.org:sh-19308DiVA, id: diva2:633714
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
2013-07-012013-06-272013-07-01Bibliographically approved