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Re-design av kommunikationsbyrån Åkesson & Currys webbsida: En rapport som beskriver produktionsprocessen för kommunikationsbyråns nya webbsida
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Re-design of the communications agency Åkesson & Currys website : A report describing the production process of the communication agency's new website (English)
Abstract [sv]

Den här rapporten redovisar produktionsprocessen för en re-design av en webbsida. Kommunikations-byrån Åkesson & Currys webbsida har funnits i över fem år. I dagsläget tycker inte företaget att webbsidan representerar vilka de är, därför var ett led i produktionsprocessen att undersöka hur de ser på sin identitet. Målet var att med en ny vision av Åkesson & Currys identitet producera ett designförslag över en webbsida som presenterar dem på ett representativt sätt. Re-designen ska möjliggöra att användaren blir intresserad av byrån och gärna initierar till en ny kontakt med Åkesson & Curry efter ett besök på webbsidan. Rapporten beskriver mitt tillvägagångssätt genom intervjuer, kravhantering, personas och scenarios. Metoderna har lett till att jag fått en bra grund att stå på när jag utvecklat färgpalett, logotyp och producerat designförslag. Utvecklingen skedde i programmen Adobe Illustrator och Adobe InDesign. Resultatet blev en webbsida som är ljus, varm och intressant – motsatsen till Åkesson & Currys nuvarande webbsida. 

Abstract [en]

This report describes the production process during a re-design of a website. The communications agency Åkesson & Currys website has existed for over five years. In these days the company does not think that the website represents who they are. The aim for me was to examine how they look upon their identity. The goal was to enable a new vision of Åkesson & Curry's identity and come up with design sketches of a website that presents them in a right manner. The re-design enables the user to become interested in the agency and desire to initiate a contact with Åkesson & Curry. The report describes my approach through interviews, lists of goals, personas and scenarios. These methods have led me to a solid starting point when developing the colour palette, logotype and producing the design sketches. The development was done in the programs Adobe Illustrator and Adobe InDesign. The result was a website that is clean, warm and attractive – the opposite of Åkesson & Curry's current website.

Place, publisher, year, edition, pages
2013. , 55 p.
Keyword [en]
web-design, re-design, usability, logotype, navigation
Keyword [sv]
webbdesign, re-design, användbarhet, logotyp, navigation
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:sh:diva-19178OAI: oai:DiVA.org:sh-19178DiVA: diva2:629734
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2013-06-18 Created: 2013-06-17 Last updated: 2014-01-31Bibliographically approved

Open Access in DiVA

fulltext(63726 kB)420 downloads
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File name FULLTEXT01.pdfFile size 63726 kBChecksum SHA-512
81ef0b806150772fa26e06d779ae47ab2796e6013536faae1a5680fead991ff5581aafbdb73b99b7e502f26cfcd7d3dd448a6b008f1c632538ac499f6e60603e
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf