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Deco Retro: Designprocessen för att skapa ett varumärke
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
Deco Retro : The design process to create a brand (English)
Abstract [sv]

Denna rapport redogör för skapandet av varumärket Deco Retro. Samt den tillhörandedesignprocessen för att skapa en visuell identitet och profil för varumärket. VarumärketDeco Retro togs fram som ett undervarumärke till Kitsch Sweden AB som behövde ettvarumärke som passade deras nuvarande och framtida produkter. Deco Retro ska bidra meden stärkt identitet och värde för de produkter som ska säljas under varumärket. Designarbetetkring varumärket strävade framförallt efter att kommunicera den idé, identitet och de värdensom under projektet tagits fram för varumärket, samtidigt som det ska ha bidragit med enestetiskt tilltalande grafisk design. Resultatet av denna rapporten blev ett genomarbetatvarumärke med tillhörande visuell identitet, profil och flera tillhörande artefakter, redo attimplementeras.

Abstract [en]

This report describes the creative work to create the brand Deco Retro. Together with therelated design process to create a visual identity and profile for the brand. Deco Retro wascreated as a sub-brand to Kitsch Sweden AB whom needed a brand more fitting their currentand future line of products. Deco Retro was created to contribute with a stronger identity andadded value to the products which sells under the brand. The design work surrounding thebrand was first and foremost trying to communicate the idea, identity and value which hasbeen developed for the brand during this project. The design is also supposed to have addedaesthetically appealing grafic design. The result of this report is a worked through brandwith related visual identity, profil and numerous related artefacts, ready to get implemented.

Place, publisher, year, edition, pages
2013. , 39 p.
Keyword [en]
brand, branding, sub-brand, identity, corporate identity, grafic design, visual profile, web design
Keyword [sv]
Varumärke, undervarumärke, identitet, grafisk design, grafisk formgivning, visuell profil, grafisk profil, webbdesign
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-19157OAI: oai:DiVA.org:sh-19157DiVA: diva2:628790
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2013-06-17 Created: 2013-06-14 Last updated: 2014-01-31Bibliographically approved

Open Access in DiVA

fulltext(7290 kB)289 downloads
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File name FULLTEXT01.pdfFile size 7290 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
Media Engineering

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf