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”Vi låter oss inte stoppas av andras kamp mot grundläggande demokratiska värden”: En narrativ analys av Sverigedemokraternas kriskommunikation efter Utöya
Södertörn University, School of Culture and Education.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
  :   (Swedish)
Abstract [sv]

Denna uppsats syftar till att undersöka Sverigedemokraternas kriskommunikativa försvar efter kritiken som uppkom mot partiet i samband med högerextremisten Anders Behring Breiviks massmord på Utöya 2011. I detta har jag ur ett narrativt perspektiv undersökt partiledaren Jimmie Åkessons förklaring till krisen och hur denna samspelar med partiets interna berättelse. Den första delen av resultaten visar att Åkesson strukturerar ett narrativ där uppkomsten av krisen för Sverigedemokraterna förklaras genom att det bedrivs en häxjakt på partiet. Den andra delen av resultaten visar att Åkesson genom dikotomisering använder den uppkomna krisen för att förstärka Sverigedemokraternas roll som antietablissemangsparti. I hans krisberättelse tillskrivs kritikerna och Breivik liknande egenskaper, vilket betyder att de står som en gemensam bov i narrativet. Detta i motsats till Sverigedemokraterna som i istället får rollen som en hjälte - demokratins beskyddare i Sverige.

Abstract [en]

This paper examines the communicative crisis defense of the Sweden democrats after the criticism that appeared after the mass murder by the right-wing extremist Anders Behring Breivik at Utöya in 2011. In this analysis a narrative examination is made of the party leader Åkessons explanation to why the crisis emerged and how his apology interacts with the party’s internal story. The first part of the results shows that Åkesson structures a narrative where the society’s witch hunt on the party stands as an explanation to why the crisis has emerged. The second part of the analysis shows that Åkesson uses the crisis to strengthen the role of the Sweden democrats as an anti-establishment party by using dichotomies. In his crisis narrative he attributes similar characteristics to his critics and Breivik. The consequence of this is that the two actors stand as a collective villain in the narrative. To the contrary, the Sweden democrats became a hero in the narrative - the protector of democracy in Sweden.

Place, publisher, year, edition, pages
2012. , 73 p.
Keyword [en]
Utöya, democracy, crisis, narrative, pentad, dichotomy, crisis communication, Sweden democrats, Åkesson, the critics, Breivik
Keyword [sv]
Utöya, demokrati, kris, narrativ, pentad, dikotomi, kriskommunikation
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:sh:diva-18714OAI: oai:DiVA.org:sh-18714DiVA: diva2:614567
Subject / course
Rhetoric
Uppsok
Humanities, Theology
Supervisors
Available from: 2013-04-05 Created: 2013-04-05 Last updated: 2013-04-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf