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Att köpa tid: En studie av subjektiva attityder förmedlade av tre matkasseföretag genom text på hemsidor
Södertörn University, School of Culture and Education.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To Buy Time : A study of subjective evaluations mediated through web text by companies selling package deals for dinners (English)
Abstract [sv]

Denna undersökning har som avsikt att ta reda på om åsikts- och beteendeförslag runt mat och livsstil förmedlas via texter tillhörande tre företag som säljer matkassar med recept och ingredienser för middagar till ett visst antal personer i en vecka via sin hemsida. Metoden som används är textanalysmodellen Appraisal som fokuserar subjektiva attityder i text. Studien utgår från en konstruktivistisk språksyn där social praktik och språk anses sammanlänkade. Resultatet visar att matkasseföretagen antyder att individen inte kan påverka eller lastas för tidsbrist i vardagen och att medvetenhet i matfrågor anses viktigt, specifikt hur mat ska betraktas definieras dock endast i vaga och allmänna beskrivningar.

Abstract [en]

This study aims to find out if opinions on how to think and behave around questions concerning food and lifestyle are provided by three companies in texts on their websites. The companies sell a service that provides a package deal of dinner recipes and groceries for a week at a time. The method used is Appraisal which focuses subjective evaluation ​​and attitude in text. The study is based on a constructivist view of language in which social practice and language are considered linked. The results show that the companies emphasize that people cannot affect time scarcity in everyday life but they can buy a solution to the problem. They also show that awareness around food issues are considered important, though specifically how food should be considered is defined only in vague and general descriptions.

Place, publisher, year, edition, pages
2012. , 47 p.
Keyword [sv]
språk, mat, livsstil, livsmedel, appraisal, SFG, normer
National Category
Humanities
Identifiers
URN: urn:nbn:se:sh:diva-18292OAI: oai:DiVA.org:sh-18292DiVA: diva2:602309
Subject / course
Swedish
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2013-02-04 Created: 2013-01-31 Last updated: 2013-02-04Bibliographically approved

Open Access in DiVA

fulltext(530 kB)254 downloads
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File name FULLTEXT01.pdfFile size 530 kBChecksum SHA-512
a9903d18fd51301a9c058b2e27e95722b73e04b346fe690337901de3772f4276dee066899b25567908596c3a1bddec8f46fea9c095bd22e0a419a539ce36f086
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf