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Fashionized politics or politicized fashion?: Media analytical approach to the intersection of gender, fashion, and politics
Södertörn University, Centre for Baltic and East European Studies (CBEES). Södertörn University, School of Culture and Communication, Media and Communication Studies.
Södertörn University, Centre for Baltic and East European Studies (CBEES). Södertörn University, School of Culture and Communication, Media and Communication Studies.
2012 (English)In: Gender and Media – 2011: Annual book / [ed] Smirnova, Olga, Moscow: Moscow State University Press, 2012, 172-196 p.Chapter in book (Other academic)
Abstract [en]

This article is an attempt to theorize around such three extensive concepts as fashion, politics, and gender. Broadly covered in academic research, the theme of fashion and representation of female politicians, however, requires further analysis and new definitions. Coming from the media studies and having in mind the two common approaches to interconnections between media and politics, namely mediatized politics and politicized media, we transfer these approaches into the sphere of fashion and introduce the notions of politicized fashion and fashionized politics. By doing that, we, on the one hand, are suggesting to view fashion as a part of the political communication sphere[1], as one of the many existing mediums, involved into production and reproduction of the political ideas. On the other hand, fashion can be understood on a more significant level as production and marketing of new styles, which makes it a broad field, of which political and any other communication is just a part.

Place, publisher, year, edition, pages
Moscow: Moscow State University Press, 2012. 172-196 p.
Keyword [en]
fashion, politics, fashionized politics, politicized fashion, female politicians
Keyword [ru]
мода, политика, модная политика, политизированная мода, женщины-политики
National Category
Media Studies
Research subject
Baltic and East European studies; Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-18199ISBN: 978-5-211-06407-2OAI: oai:DiVA.org:sh-18199DiVA: diva2:601589
Available from: 2013-01-29 Created: 2013-01-29 Last updated: 2013-06-04Bibliographically approved

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Kalinina, EkaterinaVoronova, Liudmila
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