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Resetrender: En studie om skapandet av resetrender ur företagsperspektiv
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Att skapa resetrender (Swedish)
Abstract [sv]

Undersökningens resultat visar att trender omfattar ett stort antal olika processer där många aktörer är inblandade. De intervjuade företagen anser sig ha en viss roll i skapandet av resetrender. De avgörande faktorerna är destinationen, företagen, världsekonomin, media samt kunden i skapandet av resetrender. Efterfrågan från kunder ger möjligheten att införa nya resmål samt produkter och på så sätt skapa trender. Kundernas åsikter om destinationer och produkter medverkar till skapandet av trender, eftersom de kan påverka sin omgivnings uppfattning. Viktiga faktorer som kan leda till en destinations fall är till exempel politisk instabilitet, terrorism och krig vilket påverkar resenärers destinationsval. Destinationerna måste uppfylla ett antal krav för att de ska kunna lanseras av researrangörerna och därefter ha möjligheten att bli trendiga. Faktorerna som möjliggör en destinations uppkomst är desamma som kan leda till dess fall.

Abstract [en]

The result shows that the creation of trends covers a wide variety of processes in which many stakeholders are involved. The interviewed companies feel that they have a role in the creation of travel trends. The most crucial factors are, however, the destination, the companies, world economy, media and the customer which is the key factor. The customers’ demands make it possible to introduce new destinations and products and thus create trends. Customers' opinions on destinations and products can also assist in creating trends because they can influence their environments perception. The world economy is also a crucial due to trend creation. Important factors that can lead to a destinations fall is political instability, terrorism and war which affects travelers’ destinationchoice. The destinations must fulfill certain requirements to be launched by the tour operators which can give them the possibility to become trendy. The factors which enable destinations rise are the same that can lead to its fall.

Place, publisher, year, edition, pages
2012. , 36 p.
Keyword [en]
Traveltrend, Creation of travel trends, tour operator, destination, magazine
Keyword [sv]
Resetrend, trendskapande, researrangör, destination, tidskrift
National Category
Social Sciences Humanities
Identifiers
URN: urn:nbn:se:sh:diva-16908OAI: oai:DiVA.org:sh-16908DiVA: diva2:545465
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-08-20 Created: 2012-08-20 Last updated: 2012-08-20Bibliographically approved

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Resetrender-En studie om skapandet av resetrender ur företagsperspektiv(344 kB)287 downloads
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Rofail, MiraClavijo Retamales, Jessica
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf