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Spaturism över Östersjön: En uppsats om motivation och utveckling gällande svenska sparesenärer till Estland och Lettland
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In our hectic society the need of vacation and relaxation have become essential parts of our lives. In order to experience a combination of these two factors many people choose to go on spa trips. In the last years there has been an increased tourist flow from Sweden to Estonia and Latvia which offers spa packages to a relatively low price. The aim of this study is therefore to investigate what Swedish tourists main motives are for choosing Estonia and Latvia as their spa destinations. Both Estonia and Latvia have a long history within the spa culture and the paper therefore focuses on the spa development over time in these countries and finally investigates if there is room for an increased spatourism to Estonia and Latvia. The paper’s empirical study consists of six interviews with travel operators and five interviews with travelers who have been on spa trips to one of the chosen countries. A literature of Estonia ’s and Latvia’s spa history has been made as well as a price comparison for a spa treatment between Sweden, Estonia and Latvia to illustrate the price differences between these countries.

Place, publisher, year, edition, pages
2012. , 41 p.
Keyword [en]
Spa, Estonia, Latvia, low cost destination, travel motivation
Keyword [sv]
Spatursim, Estland, Lettland, Lågkostnads destinationer, Resemotivation
National Category
Other Social Sciences
URN: urn:nbn:se:sh:diva-16900OAI: diva2:545287
Subject / course
Tourism Studies
Social and Behavioural Science, Law
Available from: 2012-08-20 Created: 2012-08-19 Last updated: 2012-08-20Bibliographically approved

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