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‘Hitting the glass ceiling’: gender and media management in sub-saharan africa
2011 (English)In: Journal of African Media Studies, ISSN 2040-199X, E-ISSN 1751-7974, Vol. 3, no 3, 401-415 p.Article in journal (Refereed) Published
Abstract [en]

The aim of this study is to discuss the importance of gender in editorial leadership in African countries. Women in leading positions in the media industry work in a traditionally male-dominated area. In-depth, semi-structured interviews were carried out with five women on their work in media management in Zambia, Uganda, Nigeria and Ethiopia in order to explore how a group of female media managers in a non-western setting manage both their gendered identity and their identity as media professionals. This study challenges a western-based understanding of the role of gender in newsroom cultures. Pierre Bourdieu’s concept of capital is used as an analytical instrument. The study suggests that female gender is regarded as a positive capital, which contradicts other studies of women in media management. Another conclusion is that the ‘velvet ghetto’ is spreading, as women in journalism receive low salaries, if any.

Place, publisher, year, edition, pages
2011. Vol. 3, no 3, 401-415 p.
Keyword [en]
journalism, media management, development, Bourdieu, Africa
National Category
Media Studies
Research subject
Other research area
URN: urn:nbn:se:sh:diva-16869DOI: 10.1386/jams.3.3.401_1ISI: 000300370600007ScopusID: 2-s2.0-84855444902OAI: diva2:543601
Available from: 2012-08-08 Created: 2012-08-08 Last updated: 2015-05-18Bibliographically approved

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Zuiderveld, Maria
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