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Islamic Banking i Sverige: En studie om hur en islamisk bank skulle kunna marknadsföras och finansieras på den svenska marknaden
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Idag finns det många muslimer i Sverige som inte har ett alternativ vad gäller val av banker som agerar i linje med deras tro där det råder ett förbud mot ränta. Studien ämnar undersöka hur man kan marknadsföra och finansiera en islamisk bank i Sverige, vilka nyckelfaktorer som finns samt vilka som går att använda för en lyckad positionering i den svenska bankmarknaden. Vi har använt oss utav kvantitativa och kvalitativa ansatser genom primär data i form av intervjuer och en enkätstudie. Vi har kombinerat marknadsföringsteorin

Value Innovation med finansieringsteorin Bootstrapping i syfte att få en undersökning som är övergripande för hela uppsatsen.

Resultaten tyder på att marknadsföringen av en nyetablerad islamisk bank i Sverige bör göras med fokus på att den är i linje med islamiska principer, men även att den följer vissa etiska principer, för att bredda målgruppen till andra än muslimer. Grundfinansieringen bör skötas av utländska investerare på ett sätt som undgår de restriktioner som finns gällande inflöde av utländskt kapital.

Abstract [en]

There is currently a lack of financial alternatives for the muslim-community in Sweden regarding banks that act according to Islam and it´s rules, especially concerning the prohibition of interest. This thesis aims to find out which key factors an Islamic bank can use in order establish itself in the Swedish market through analyzing how one can finance and market an Islamic bank in Sweden. We have used quantitative and qualitative methods in gathering information that serves this study, this in terms of interviews and a survey. We have combined two different theories, the marketing theory

Value innovation and a financing theory called Bootstrapping in a way that they are both implemented in order to provide the study with objectivity and clarity.

The result of the thesis indicates that the marketing of an Islamic bank in Sweden should focus on the fact that it acts according to Islamic principles and rules, but at the same time contains certain ethical values so that other target groups do not get neglected. The marketing could therefore benefit from not excluding other social groups that also share the same ethical values as the muslim-community. The basic foundation of financing/ funding an Islamic bank should come from foreign investors, but in a way that it avoids or escapes the restrictions that prohibits foreign capital from entering the country.

Place, publisher, year, edition, pages
2012. , 82 p.
Keyword [en]
Islamic banking, Marketing, Finance, VI, Bootstrapping, interest
Keyword [sv]
Islamisk bank, Marknadsföring, Finansiering, Ränta, Räntefri ekonomi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-16742OAI: oai:DiVA.org:sh-16742DiVA: diva2:538619
Subject / course
Business Studies
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-07-02 Created: 2012-06-30 Last updated: 2012-07-02Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • Other locale
More languages
Output format
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