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Hur Internet används i konsumentens köpprocess vid handel av kläder
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A study based on the consumer buying decision process to discover the typical use of the Internet in the consumer buying decision process when buying clothes. The matter is researched through an Internet survey which discovers how the consumer use the Internet in each step of the buying decision process by using predetermined options. As a result, the conclusion is that people most commonly use the traditional alternatives in the buying decision process of clothes. However, information about a product is often collected on the Internet, mostly on different webshops. The main reason, for people to buy clothes on the Internet, is that the consumers consider it is more convenient and time saving. Even so, the result shows that people prefer buying their clothes in a physical store. The major reason for using the Internet when searching for information is the possibility to create an overview of the supply.

Place, publisher, year, edition, pages
2012. , 51 p.
Keyword [sv]
Internet, webbshop, köpprocess, fysisk butik, traditionella alternativ
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-16640OAI: oai:DiVA.org:sh-16640DiVA: diva2:536743
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-25 Created: 2012-06-24 Last updated: 2012-06-25Bibliographically approved

Open Access in DiVA

fulltext(1495 kB)337 downloads
File information
File name FULLTEXT01.pdfFile size 1495 kBChecksum SHA-512
289bf4b618803fe64c4c0018863dd6bb40e1af7df9c0dff9e2c3ca058a8aac19a3812e61f623ed52de1ba674696524b8aea440ee724ec496794b811e498f8b17
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf