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Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser
Södertörn University, School of Communication, Media and it, Rhetoric.
2012 (Danish)In: Mediekultur, ISSN 0900-9671, Vol. 28, no 52, 153-172 p.Article in journal (Refereed) Published
Abstract [en]

The use of press releases by Dansk Folkeparti

Dansk Folkeparti (the Danish People's Party) uses press releases to a much larger extent than any other Danish party. But they also use them in a different way. Through an analysis of press releases from a randomly chosen month in 2010, this article discusses the party's use of press releases not only as a source of information about the party's political initiatives but as a way of doing what George Lakoff has called Moral Politics. The use of press releases is then discussed in relation to the distinction presented by Lees-Marshement between product oriented, sales oriented and market oriented  parties. The conclusion is that Dansk Folkeparti use the press releases as a part of their political marketing, but that the party due to its moral politics has to be classified as a sales oriented party.

Place, publisher, year, edition, pages
Århus: SMID , 2012. Vol. 28, no 52, 153-172 p.
Keyword [sv]
argumentation, pressmeddelanden, politisk marketing, retorik
National Category
Languages and Literature Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-16624OAI: oai:DiVA.org:sh-16624DiVA: diva2:536539
Available from: 2012-06-22 Created: 2012-06-22 Last updated: 2014-12-15Bibliographically approved

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