Kundklubbar : en kvantitativ studie om relationer mellan kunder och företag

Boltzius, Nadine; Lundqvist, Jennie

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Kundklubbar: en kvantitativ studie om relationer mellan kunder och företag

Boltzius, Nadine

Södertörn University, School of Business Studies.

Lundqvist, Jennie

Södertörn University, School of Business Studies.

2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2012. , p. 40

Keyword [sv]

Kundklubbar, lojalitet, lojalitetsprogram, relationsmarknadsföring, kundupplevd relation.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:sh:diva-16602OAI: oai:DiVA.org:sh-16602DiVA, id: diva2:536067

Subject / course

Business Studies

Uppsok

Social and Behavioural Science, Law

Supervisors

Vigerland, Lars, Högskolelektor

Available from: 2012-06-21 Created: 2012-06-21 Last updated: 2012-06-21Bibliographically approved

Open Access in DiVA

fulltext(1067 kB)

425 downloads

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Total: 425 downloads

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