sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Identitetsskapande viamarknadsföring: En kvalitativ undersökning om hur frilansareväljer att marknadsföra sig själv samt sin karriärmed hjälp av sociala medier
Södertörn University, School of Communication, Media and it.
Södertörn University, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How to Create a Brand Identity Through Marketing : A qualitative study on how freelancerschoose to advertise themselves and their careers with the help of social networking (English)
Abstract [en]

There are those who currently use social networks as a marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on. Another important point to address is the brand awereness informants consciously

Place, publisher, year, edition, pages
2011. , 30 p.
Keyword [sv]
Marknadsföring, identitet, sociala medier, nätverk, Facebook, Twitter, blogg, reklam, frilansare, fotograf, DJ, skådespelerska, makeup-artist, följare
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-15368OAI: oai:DiVA.org:sh-15368DiVA: diva2:498953
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-02-13 Created: 2012-02-12 Last updated: 2012-02-13Bibliographically approved

Open Access in DiVA

Identitetsskapande via marknadsföring – En kvalitativ undersökning om hur frilansare väljer att marknadsföra sig själv samt sin karriär med hjälp av sociala medier(226 kB)506 downloads
File information
File name FULLTEXT01.pdfFile size 226 kBChecksum SHA-512
eff7172eba27273ba7abce0c1e7d2ce2f7c5a5081efb45563814103b0470e6f7ee3d2f2fbf013672473c78385289e8bc94917ce14138e4014e48d810fe95a76b
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Birgisdottir, Hrefna
By organisation
School of Communication, Media and it
Media Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 506 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 458 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf