sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Att designa konst: En kvalitativ studie av likheter och skillnader i den kreativa processen hos art directors och konstnärer
Södertörn University, School of Communication, Media and it.
Södertörn University, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Designing art : A qualitative study of similarities and differences in the creative process of art directors and artists (English)
Abstract [sv]

Art directing i en digital kommunikationsbyrå och att arbeta heltid eller deltid som konstnär är två yrken som har en sak gemensamt. I egenskap av professionella roller har de en nyckeluppgift de måste uppfylla – att vara kreativa. I denna uppsats fokuserar vi på den kreativa processen vid generering av idéer i områden av digital media och konst för att se om det finns tydliga skillnader eller likheter i hur kreativt arbete för sig inom båda områden. För att jämföra den kreativa processen mellan de två parterna har vi gjort flertalet intervjuer och observationer med yrkesverksamma konstnärer och art directors. Genom att undersöka områdena kreativitet, design och konst har vi distingerat ett antal olika steg som är teoretiskt möjliga att applicera på både design och konst. Genom att ställa samma frågor till samtliga informanter och genom att kategorisera de händelser som dokumenteras vid observationerna hoppas vi på att kunna dra slutsatser om likheter och olikheter inom de kreativa processerna i konst och designarbete. Vi hoppas även att våra resultat kan tillämpas på senare studier samt av designers och konstnärer som vill lära sig av varandras arbete.

Abstract [en]

Art directing in a digital communication agency and working as a full or part-time artist is two occupations that have one thing in common. Both professional roles has one key assignment that they need to fulfill – to be creative. In this paper we will focus on the creative process when generating ideas in the areas of digital media and arts to see if there are any significant differences or similarities between how the creative work is done in both areas. To compare the creative process between the two parts we have done several interviews and observations with working creators within the areas. By exploring the concepts of creativity, design and art we have distinguished several steps which theoretically could be applied to both design work and arts. By asking the same questions to all informants and by categorizing the events documented in the observations we hopeto be able to come up with conclusions about what differences there are between the processes in artand design work. We also hope that our results can be adapted in later studies and by designers andartists who want to learn something from each other's work.

Place, publisher, year, edition, pages
2011. , 47 p.
Keyword [en]
Art director, creative process, designprocess, artist, digital communication agency, creative work
Keyword [sv]
art director, konstnär, kreativ process, kreativitet, digital kommunikationsbyrå, designprocess, kreativt arbete
National Category
Media Engineering Interaction Technologies
Identifiers
URN: urn:nbn:se:sh:diva-15338OAI: oai:DiVA.org:sh-15338DiVA: diva2:492906
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2012-02-08Bibliographically approved

Open Access in DiVA

Att designa konst(321 kB)312 downloads
File information
File name FULLTEXT01.pdfFile size 321 kBChecksum SHA-512
23d4e69058f40e8a33fd3cb56760405d66de6fc84b40f064eb09a68ea1504f0ba101fd3af9fcff41248df5e48b0986d1c2921ee385dcbaaafe4f0ef08dbb3a05
Type fulltextMimetype application/pdf

By organisation
School of Communication, Media and it
Media EngineeringInteraction Technologies

Search outside of DiVA

GoogleGoogle Scholar
Total: 312 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 326 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf