sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Annonser och nyhetskonsumtion: En kvantitativ studie om hur unga vuxna irriteras av annonser på nyhetssidor på PC och iPad
Södertörn University, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this paper we have studied how young adults read news on the internet. The purpose was to seehow the consumers of news were irritated by the adverts on news sites depending on whichplatform they used, a computer or an portable reading device of the brand Apple iPad. Observationsand surveys were conducted on ten people. The news sites we used for this study were www.SvD.seand www.expressen.se. The result show that a majority experienced that their news consumptionwere irritated by advertising, mostly on Expressen's news site because it wasn't perceived asforeseeable.. The result also shows that the portable reading device was the platform that most testpersons preferred for news consumption. With these results we came to the conclusion that thenewspaper editorials can increase their advertising on their websites that shows on the portablereading device iPad because the portable reading device will probably be used more and thecompanies will buy more advertising space on each of the websites that shows on the portablereading device iPad.

Place, publisher, year, edition, pages
2011. , 37 p.
Keyword [sv]
Läsplatta, Apple iPad, Nyhetskonsumenter, Annonser, Interaktion, Tabloidtidning, Nyhetssida
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-15048OAI: oai:DiVA.org:sh-15048DiVA: diva2:484365
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2012-01-27 Created: 2012-01-26 Last updated: 2012-01-27Bibliographically approved

Open Access in DiVA

fulltext(374 kB)201 downloads
File information
File name FULLTEXT01.pdfFile size 374 kBChecksum SHA-512
5b3c34d40fa680881f2e8f5cda9f7122df00f64179afa35474d09b44ab8bae83a13886486d24c7371684ab8c328d7a3c755c8aa75fb06adfb3a7ffd6e561bc93
Type fulltextMimetype application/pdf

By organisation
School of Communication, Media and it
Media and Communication Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 201 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 122 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf