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The Impact of Festivals on City Promotion: A Comparative Study of Turkish and Swedish Festivals
Södertörn University, School of Business Studies, Turism studies.ORCID iD: 0000-0002-3863-1073
Cukurova University, Tourism Department.
Linköping University (Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Projekt, innovationer och entreprenörskap.
2011 (English)In: Tourism, ISSN 1332-7461, Vol. 59, no 4, 447-464 p.Article in journal (Refereed) Published
Abstract [en]

Tourism literature suggests that cities as corporate brands which can be promoted in the market and communicated to stakeholders. City tourism managers use tourism products such as festivals or other special events to promote their city as a corporate brand. This paper examines how festivals, in particular, affect the promotion and communication of a city in different market levels. A survey instrument was used to gather data from festival managers in İzmir, Turkey, in April 2009; and Göteborg, Sweden, in April 2009. The main findings indicate that managers perceive their festivals as creating community cohesiveness and strong communication among the current residents. However, they view the impact of the festivals on the promotion of the city within its country or in the international tourism market as limited. This study ultimately suggests that the festivals of İzmir are less efficient in promoting the city and that Göteborg festivals work to promote the city in Sweden and in the larger regions of Scandinavia.

Place, publisher, year, edition, pages
Zagreb, 2011. Vol. 59, no 4, 447-464 p.
Keyword [en]
City Promotion, City Communication, Festival Management, İzmir, Göteborg
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-14808Scopus ID: 2-s2.0-84856005364OAI: oai:DiVA.org:sh-14808DiVA: diva2:480038
Available from: 2012-01-18 Created: 2012-01-18 Last updated: 2014-06-17Bibliographically approved

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Karabag, Solmaz Filiz
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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf