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Product strategy, innovation and technology
School of Business, Stockholm University.ORCID iD: 0000-0002-4885-6014
1997 (English)In: Proceedings of the eighth biennial World Marketing Congress, volume VIII, Kuala Lumpur, Malaysia, June 24-27, 1997 / [ed] Samsinar MD. Sidin, Ajay K. Manrai, Kuala Lumpur: Universiti Putra Malaysia , 1997, 300-303 p.Conference paper, (Refereed)
Place, publisher, year, edition, pages
Kuala Lumpur: Universiti Putra Malaysia , 1997. 300-303 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:sh:diva-14565OAI: oai:DiVA.org:sh-14565DiVA: diva2:475233
Conference
Academy of Marketing Science 8th Biennal World Marketing Congress, Kuala Lumpur, Malaysia
Available from: 2012-01-10 Created: 2012-01-10 Last updated: 2013-09-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf