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Ett samarbete för lönsamhet i PR-branschen
Ekström, Jessica
Södertörn University, School of Business Studies.
Sjöberg, Jennie
Södertörn University, School of Business Studies.
2011 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2011. , p. 73
Keywords [en]
PR agency, Cooperation, Relationship Marketing, Development strategy, Exchange Strategy
Keywords [sv]
PR-byrå, Samarbete, Relationsmarknadsföring, Utvecklingsstrategi, Utbytesstrategi
National Category
Social Sciences
Identifiers
URN:
urn:nbn:se:sh:diva-13163
OAI: oai:DiVA.org:sh-13163
DiVA, id:
diva2:455594
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Zimmerlund, Hans, Högskoleadjunkt
Södertörn University, School of Business Studies.
Åkerhielm, Renate, Högskolelektor
Södertörn University, School of Business Studies.
Available from:
2011-11-11
Created:
2011-11-10
Last updated:
2011-11-11
Bibliographically approved
Open Access in DiVA
fulltext
(980 kB)
537 downloads
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FULLTEXT01.pdf
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980 kB
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a156ed568ed207e793392509c7e9a2287356076e83541e57949b3511bb1b71de0ef5e731476fcf0da068fdb12fa21898d5a6395517cab352ca56faee00185f1b
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School of Business Studies
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Social Sciences
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Total: 537 downloads
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-13163
Direct link
http://sh.diva-portal.org/smash/record.jsf?pid=diva2:455594
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
More styles
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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text
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text
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rtf
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