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Evaluating digital TV as a publishing channel for newspapers
2003 (English)In: Proceedings of the Technical Association of the Graphic Arts, TAGA, 2003, 2003, 23-24 p.Conference paper, (Refereed)
Abstract [en]

Can there be synergies between newspapers and digital TV? What business synergies exist and are the technical formats reliable and flexible enough for cross media publishing? At the end of the 1990's, several Swedish newspapers applied for a license to broadcast digital TV. The major trend among newspapers during this time was to develop websites as a secondary publishing channel, and many companies withdrew their applications. Today, digital TV is again raising expectations. When digital TV broadcasting technology replaces analogue broadcasting, the media landscape will change. The conversion will offer new publishing and business opportunities for newspaper companies. We have studied three Swedish newspaper companies actively working with TV production, three major Nordic television companies, and five television broadcasting operators in Sweden. The objective is to give a wider perspective on the digital TV publishing market today, focusing on technical as well as on economical aspects. In addition, we have evaluated the next steps for newspaper companies interested in establishing themselves in the digital TV medium. The study indicates that among the viable strategies for small and medium sized newspapers are entering the digital TV business through text based services and using cross promotion in order to strengthen the brand.

Place, publisher, year, edition, pages
2003. 23-24 p.
Keyword [en]
Cross media publishing, Digital TV, Newspapers, Standards
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-12266OAI: oai:DiVA.org:sh-12266DiVA: diva2:448840
Conference
Technical Associations of the Graphic Arts, TAGA, 2003
Available from: 2006-06-20 Created: 2011-10-18 Last updated: 2016-09-19Bibliographically approved
In thesis
1. Media Convergence and Digital News Services: adding value for producers and consumers
Open this publication in new window or tab >>Media Convergence and Digital News Services: adding value for producers and consumers
2007 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

In this thesis, media convergence strategies and added value of digital news services are investigated, focusing on the newspaper industry and it’s audience. Convergence implies that previously unalike areas come together, approaching a common goal. A subordinate concept of convergence, i.e., media convergence, is a concept that has become common when denoting a range of processes within the production of media content, its distribution and consumption.

Newspapers are one of many so-called publishing channels that provide information and entertainment. They have traditionally been printed on paper, but today’s digital technology makes it possible to provide newspapers through a number of different channels. The current strategy used by newspaper companies involves a process of convergence mainly regarding multiple publishing. A newspaper company interested in publishing content through multiple channels has to adapt its production workflow to produce content not only for the traditional printed edition, but also for the other channels. In this thesis, a generalized value chain involving four main stages illustrates the production workflow at a newspaper company in relation to the convergence processes. The four stages are creation, packaging, distribution and consumption of content.

One of the aims of this thesis is to assess how the views and strategies of newspaper companies concerning media convergence correspond with the opinions and views concerning convergence of their audience. In order to discuss this, seven types of media convergence are suggested.

Furthermore, the thesis explores how the newspaper industry is relating to the processes of convergence, using two examples: newspaper companies’ ventures into the use of moving images, and the newspaper companies’ strategies for a future epaper edition.

Among the findings of this thesis are that digital news services can add value to a newspaper company, however that the digital news services investigated, in their current form, are not sophisticated enough to give added value as perceived by the audience.

The findings of the thesis are based on studies of the newspaper industry in Sweden and reflect specific newspaper companies, their strategies, production workflow and ventures from 2002 to 2007. The methods used have mainly been case studies and surveys.

Place, publisher, year, edition, pages
Stockholm: Numerisk analys och datalogi, Kungliga Tekniska högskolan, 2007. 225 p.
Series
Trita-CSC-A, ISSN 1653-5723 ; 2007:19
Keyword
Media convergence, newspaper production, online newspaper
National Category
Media and Communications
Identifiers
urn:nbn:se:sh:diva-12116 (URN)978-91-7178-800-9 (ISBN)
Public defence
2007-12-07, B2, Bergs, Brinellvägen 23, 10:00
Opponent
Supervisors
Available from: 2011-10-18 Created: 2011-10-12 Last updated: 2016-09-19Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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